Though situated in a historic region, Tel Aviv is a thoroughly modern, business-focused city. Now, it is changing its image to promote its startup culture, economic evolution and liberal attitudes. Amy Sandys reports on the Mediterranean city’s place branding efforts.

Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design.

What matters most when you do want to brand a country? Is it our own perception (not experience) of that country? Is it that country’s ability to meet our expectations of it? Or is it what that country has to offer to both visitors and investors? Amy Sandys shares her thoughts:

At a hyperlocal level, the community becomes part of the place brand itself. At this scale, it’s the difference between instilling a sense of belonging for residents who may feel neglected, and allowing a maelstrom of discontent to brew until there is nothing but total despondency.

Two neighbourhoods across two major cities unveiled rebrands recently. How was place branding approached in New York and London? Amy Sandys investigates

Lantern spoke to Amy Sandys from Communicate magazine about the rebranding of King's Cross, by London agency SomeOne and Union Square, by C&G Partners.

Written by Amy Sandys Establishing a place brand can help counter the negative perceptions people may have of cities, regions and countries. Following a flurry of successful projects in the sector, Lantern recently spoke to Amy Sandys about our insights and experience on the subject, as part of a wider discussion on the impact a brand can have on tourism, economics, local pride and reputation.

While 2017 is over, its many tumultuous events remain fresh in the mind. From disasters to scientific breakthroughs to a move towards global gender equality, perhaps one of the most reported-on events was another referendum. When, on October 1, the people of the Catalan region voted for overall independence from Spain, the vote was declared illegal. This has not, however, stopped the people of Catalan protesting their right to democracy.

When you think of Manchester, it’s likely a plethora of popular cultural icons spring to mind. Oasis, the Smiths, legendary artist L.S. Lowry, and author of A Clockwork Orange, Anthony Burgess, are all notable figures hailing from the Northern city. While such figures have been instrumental in placing it on the UK cultural map, competition from London sees Manchester's reputation as a business-oriented city less well-discussed. Yet this may be set to change in the next few years.

“In Dublin’s fair city/Where the girls are so pretty/I first set my eyes on sweet Molly Malone.” So begins the song often regarded as the unofficial anthem to the city of Dublin, Ireland. In myth, the words echo around the capital’s cobbled streets; it’s a chant which has traversed the Irish Sea to be sung at many a football fixture. Yet this tradition is a mere beginning to Ireland’s historic association with words, a country which offers the world a plethora of writing flair.

Situated in north London, between the terraced mews of Highgate and transport hubs of Kings Cross and Euston, sits Camden. Culturally significant with a famous art, music and nightlife scene, Camden has boasted some of the biggest cultural talents to emerge from London in recent years.

The Nigerian boomtown of Lagos located on the Gulf of Guinea is fast becoming the economic and cultural hub of west Africa. Has the city’s massive growth hindered its ability to develop a consistent, cohesive nation brand?

Budget airlines’ brands have been built upon the destinations that they serve. How do the companies themselves work with partners in the travel and tourism trade to support each other’s communications and brand awareness?

In November 2013, the UK city of Kingston upon Hull, more commonly known as Hull, was bestowed the title of 2017 UK City of Culture. Some nominees, as well as the public at large, were surprised by the news. Yet this hasn’t stopped the north eastern city from pulling out all the stops in ensuring it provides a year of world-class events and entertainment to truly show it's worthy of the accolade.